Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

vicz · 19-06-2008, 13:10

So this slipped in under the radar back in January - Nebuad announcing their UK office. Also the MD, Paul Goad came from Tacoda, a click tracking agency.

http://www.reuters.com/article/press...008+BW20080122

Looking at the technologies deployed it looks like both pagesense and nebuad were 99% identical during the BT trials but then phorm moved on slightly to a non-embedded js solution. Would be interesting to watch these two slug it out over patents! Maybe those ISPs who proudly announced themselves 'phorm free' need to be asked whether they are free from all parasites not just phorm.

19-06-2008, 13:10	#9424
vicz Inactive Join Date: Apr 2008 Location: UK Posts: 160	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] So this slipped in under the radar back in January - Nebuad announcing their UK office. Also the MD, Paul Goad came from Tacoda, a click tracking agency. http://www.reuters.com/article/press...008+BW20080122 Looking at the technologies deployed it looks like both pagesense and nebuad were 99% identical during the BT trials but then phorm moved on slightly to a non-embedded js solution. Would be interesting to watch these two slug it out over patents! Maybe those ISPs who proudly announced themselves 'phorm free' need to be asked whether they are free from all parasites not just phorm.