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Originally Posted by antihanff.com
1.) Phorm helps the internet community by making niche sites previous thought of as unattractive to advertisers attractive not because of their content but because of their visitors
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you mean phorm will divert advertising revenue from sites that provide valuable content to sites that will charge less for advertising. This could reduce the quality of free content on the internet.
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Originally Posted by antihanff.com
2.) Phorm protects privacy because they do not store history data
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Phorm will leak UIDs; spammers and dodgy websites will likely collect them and link them to the user's email addresses. Third party tracking systems could even use them too.
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Originally Posted by antihanff.com
3.) Phorm offer a real choise whereas other advertisers who use java and the like to allow cross domain transfer of information do it all behimnd the scenes without informing users or giving a choise. Phorm offer a central off switch
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Some choice, send our data through a DPI device, let them redirect it 3 times throw in some forged cookies and trust them not to analyse it - no thanks.
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Originally Posted by antihanff.com
4.) Phorm will actuall cause less advertising and an increase in the advertising value of real estate
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My understanding was phorm intend to charge the advertisers as much as possible, while running the adverts on the sites visited by their targets that will settle for the lowest payment, with Phorm and the ISP's pocketing the difference.
If you "profile" visitors to a site, then you'll no longer have to pay that site's advertising rate to target their visitors, as you'll be able to reach them elsewhere.
This sounds like a recipe fo taking away advertsing from sites that already can provide advertisers access to their target audience based on their content (allowing the site to charge a premium), and redistributing it to other sites that charge less.
Quote:
Originally Posted by antihanff.com
5.) Phorm will help small companies promote themselves in a cost effective manor
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If I ran a small company I wouldn't want to risk damaging its reputation by using a service like Phorm. I fail to see Phorm as being any better than spyware or adware.
Actually, you do make a good point there, as there's already a small company using Phorm to promote itself in a cost effective manner - you can see the advert on the front page of
http://www.ispreview.co.uk/ 
As you appear to be an investor in Phorm, have you considered the implications to phorm's system should blocking third party cookies as per RFC2965
http://www.ietf.org/rfc/rfc2965.txt become the default setting of browsers. I believe Safari already does block some third party cookies by default.