[warescouse]

Originally Posted by rryles

I'll admit that this is potentially a benefit. I don't think it's significant enough to justify the system though.

This relies on several things:
Phorm being trustworthy.
The system being secure.
The anonymisation process being effective.
I don't believe any of these will be the case.

Phorm collects data from visits to websites that do not consent to it. A real choice?

Less advertising? Less than none?! I use ad block plus so I don't see any adverts online.

It'll also drive site visitors to competitors sites.

Forget about the advertising. Its about the illegal interception of our data. (Phorm or 121Media or Spyware ) does not equal safe secure browsing.