Quote:
Originally Posted by antihanff.com
1.) Phorm helps the internet community by making niche sites previous thought of as unattractive to advertisers attractive not because of their content but because of their visitors
|
I'll admit that this is potentially a benefit. I don't think it's significant enough to justify the system though.
Quote:
Originally Posted by antihanff.com
2.) Phorm protects privacy because they do not store history data
|
This relies on several things:
Phorm being trustworthy.
The system being secure.
The anonymisation process being effective.
I don't believe any of these will be the case.
Quote:
Originally Posted by antihanff.com
3.) Phorm offer a real choise whereas other advertisers who use java and the like to allow cross domain transfer of information do it all behimnd the scenes without informing users or giving a choise. Phorm offer a central off switch
|
Phorm collects data from visits to websites that do not consent to it. A real choice?
Quote:
Originally Posted by antihanff.com
4.) Phorm will actuall cause less advertising and an increase in the advertising value of real estate
|
Less advertising? Less than none?! I use ad block plus so I don't see any adverts online.
Quote:
Originally Posted by antihanff.com
5.) Phorm will help small companies promote themselves in a cost effective manor
|
It'll also drive site visitors to competitors sites.