[icsys]

1.) Phorm helps the internet community by making niche sites previous thought of as unattractive to advertisers attractive not because of their content but because of their visitors
if they were previosly unattractive then they will continue to be unattractive.
2.) Phorm protects privacy because they do not store history data
How are they able to serve ads based on what you were viewing three days ago then?
3.) Phorm offer a real choise whereas other advertisers who use java and the like to allow cross domain transfer of information do it all behimnd the scenes without informing users or giving a choise. Phorm offer a central off switch
If the choice is to be intercepted and profiled... I'll give it a miss thanks. Other advertisers don't leech at the ISP
4.) Phorm will actuall cause less advertising and an increase in the advertising value of real estate
Unproven so we will have to wait and see... but then I won't actually see because I won't take part in it
5.) Phorm will help small companies promote themselves in a cost effective manor
Again unproven and speculation. Other advertising companies already offer cost effective advertising so we will have to wait and see