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Originally Posted by antihanff.com
1.) Phorm helps the internet community by making niche sites previous thought of as unattractive to advertisers attractive not because of their content but because of their visitors
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Actually, Google already does this.
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2.) Phorm protects privacy because they do not store history data
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Debatable. They *say* they don't, but if the system didn't store any data about you, it would be unable to profile you.
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3.) Phorm offer a real choise whereas other advertisers who use java and the like to allow cross domain transfer of information do it all behimnd the scenes without informing users or giving a choise. Phorm offer a central off switch
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Other advertisers (presuming this is another Phorm attack on Google) do a lot of their tracking
in the browser (before you say I have been sucked in again, this is based on statements issued by Phorm's PR). This means that even if you don't trust google not to track you when they say they aren't, you can block them easily (just disable Javascript, or set up something to filter the code they use).
Phorm offers no such option. If they say they are not tracking us, they may or may not be. We have no real way of checking if they are, and no way of stopping them.
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4.) Phorm will actuall cause less advertising and an increase in the advertising value of real estate
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If you believe that increasing the value of advertising will reduce the amount of advertising you clearly are niaive. Higher value advertising will result in more, not less. Greed is part of Human Nature and if a site thinks they can get more money by having more advertising, they will.
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5.) Phorm will help small companies promote themselves in a cost effective manor
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No more so than Google.