Quote:
Originally Posted by antihanff.com
1.) Phorm helps the internet community by making niche sites previous thought of as unattractive to advertisers attractive not because of their content but because of their visitors
4.) Phorm will actuall cause less advertising and an increase in the advertising value of real estate
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I hate to bite, but ...
If more niche sites will have advertising on them, how is that causing less advertising. And if I remember by economics correctly, the more of a commodity exists, the less it is worth.
I will admit to the increase in the advertising value of the real estate - to Phorm. They will be selling space on the likes of timesonline and ft.com for a huge amount because they get lots of clicks. Whereas jacksnichesite.co.uk will be worth knack all to the major advertisers - I haven't seen them mention that.
It's certainly a good deal for Kent and his cronies, but for me, the niche site owner, no thanks. It just rips off my hard work and sells it to the highest bidder. As a boss of mine once said "BT are the biggest bunch of shysters I've ever had to deal with" - I think Phorm are running them a close second.