[Tharrick]

1.) Phorm helps the internet community by making niche sites previous thought of as unattractive to advertisers attractive not because of their content but because of their visitors

Because of the nature of Phorm, it's far more likely that the visitors will instead be directed to rival niche sites. That's not of benefit to the niche sites.

2.) Phorm protects privacy because they do not store history data

This is arguably false because the only way to build up a sufficiently detailed profile to make the adverts targeted rather than purely random is to store some form of history of the users

3.) Phorm offer a real choise whereas other advertisers who use java and the like to allow cross domain transfer of information do it all behimnd the scenes without informing users or giving a choise. Phorm offer a central off switch

As mentioned earlier, the issue is less that there's advertising, and more the methods used to gather the information used to target the adverts. In addition, Phorm's 'central off switch' is a lie, as proven by earlier statements that any traffic will 'still be mirrored to the profiler' regardless of opt-in or opt-out state.

4.) Phorm will actuall cause less advertising and an increase in the advertising value of real estate

This is a flat-out lie straight from K*nt's little book of lies. The number of adverts will not decrease - why would it? The fact that the adverts are 'more relevant' will not reduce the number of adverts around, especially given that Phorm is not the only advertising company on the internet.

5.) Phorm will help small companies promote themselves in a cost effective manor

Spelling mistake jokes aside, it won't. Small companies can promote themselves better by focusing on their local areas first, or by using systems already in place like Ebay's shop system, or just rely on Google to bring them customers who are actually looking for their products.