Quote:
Originally Posted by Dephormation
More rumour, this received from a trusted friend...
"BT recently asked all their staff from across the whole group (not just BT retail) what they thought of Phorm/Webwise. Not a single person from within BT responded with a positive comment."
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If true, it would be a demonstration of the huge culture clash, when it comes to the ideas of behavioural targeting. The BBC’s Kevin Connolly highlights that it’s not just the notion of privacy that’s different on the other side of the Atlantic. The whole concept of advertising is different too.
The United States of Advertising
They are a daily reminder of the many ways in which America – superficially so similar to Western Europe – is really profoundly different. 
It’s probably the combination of both of these aspects that explains why Phorm, NebuAd, Front Porch, Adzilla and Kindsight are all American. Ok, Kindsight, formerly Project Rialto, is part of Alcatel-Lucent, so that makes it only half American.