Quote:
Originally Posted by oblonsky
Ask any marketeer what their understanding of "opt-in" is.
"opt-in" means the tick box says "tick here if you want to receive junk mail"
"opt-out" means the tick box says "tick here if you do not want to receive junk mail"
Now I suspect that someone in BT/Phorm has interpreted the ICOs recommendation to mean that users can be plagued by these interstitian *demands* for consent whenever they delete their cookies so long as the screen says
"Join webwise today, it's fun, free and makes the world a better place, tick here if you agree".
Clicking cancel will opt you out and BT/Phorm hope this satisfies the lawyers.
As a technologist and protocols expert I have to seriously disagree. Opt-in to my mind means a clean connection until I take the action of visiting the BT website and chosing to turn Phorm on.
BT and Phorm to my mind know this is a non-started and are looking, I would imagine, for a compromise which allows them to prove to the ICO that it is "opt-in" whilst actually getting enough customers to make it worth while, i.e. coming up with a fudged definition of opt-in.
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Totally correct but in a nutshell.
If the subscriber chooses nothing, and clicks OK what happens next determines whether it is optout or an optin system IMHO.
If the user does nothing apart from clicking OK and he is still opted out (the status Quo). It is an opt in system.
If the user does nothing and clicks OK and he is automatically opted in.
It must be an Opt Out system.