Quote:
Originally Posted by Wildie
Sorry did his say offered a choice of OPT OUT and not offered a OPT IN, i am sure they been told it`s OPT IN.
|
Ask any marketeer what their understanding of "opt-in" is.
"opt-in" means the tick box says "tick here if you want to receive junk mail"
"opt-out" means the tick box says "tick here if you do not want to receive junk mail"
Now I suspect that someone in BT/Phorm has interpreted the ICOs recommendation to mean that users can be plagued by these interstitian *demands* for consent whenever they delete their cookies so long as the screen says
"Join webwise today, it's fun, free and makes the world a better place, tick here if you agree".
Clicking cancel will opt you out and BT/Phorm hope this satisfies the lawyers.
As a technologist and protocols expert I have to seriously disagree. Opt-in to my mind means a clean connection until I take the action of visiting the BT website and chosing to turn Phorm on.
BT and Phorm to my mind know this is a non-started and are looking, I would imagine, for a compromise which allows them to prove to the ICO that it is "opt-in" whilst actually getting enough customers to make it worth while, i.e. coming up with a fudged definition of opt-in.