just seen posted over on iii 19:28
phormukPR ??
anyone care to respond?? i am sure a few will rise to the challenge
alex do you have contact with the gaurdian journalist? he may like to respond
peter
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1. "Absolutely on track" at Phorm's end - reflecting the public 'heat', and understandably, ISPs are taking additional time to make sure they don't screw up - re: security and legality issues.
2. BT expected to launch "probably" within a week... or a few days thereafter.
3. Feeling pretty good on the recent PR trends in favour of Phorm - a positive editorial in last week's Economist, and earlier in the FT, plus a supportive speech in the House of Lords, plus recent supportive conversations with the Information Commissioner. And, a reduction in frequency of anti-Phorm blogging activity.
4. Kent expects the vocal minority to continue to become less and less vocal, and even more so once full service is launched.
5. As we assumed/understood, BT will launch first, with a press release accompanying the first 'interstitial notice' - i.e. the screen that pops up telling you that the system is on, and giving the option to opt out. Full roll-out across its customer base will be in a matter of days or weeks, but not longer. Virgin Media and TalkTalk are in full pre-launch preparation mode.
6. Once BT has launched, other announcements for other countries are expected. Country CEOs being recruited.
7. Publishers still totally on board - including the Guardian (whose journalist has been particularly vocal).
Conclusion: At last, positive newsflow does seem to be in the pipeline. We reiterate our Buy recommedation.
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