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Old 15-06-2008, 17:09   #8960
Hank
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Blackbeak View Post
I have changed my position based on legal papers presented to me by Dr Clayton.

...

I don't think anyone in my industry agrees with deception and therefore I will write another post to re-iterate my position.
Good. It would be a shame for someone who seems to have some intelligence not to learn from so many others that they were wrong.

Deception, Blackbeak, is what Phorm and Webwise is ALL about.

It has to be sold to consumers using deception because there is very little good to be gained by the consumer and plenty to lose. That's why Webwise has been and will continue to be "sold" as giving users security with its anti-phishing piece (the anti-phishing alreday freely available in IE7 etc and therefore just not needed)

Hank

---------- Post added at 17:09 ---------- Previous post was at 17:06 ----------

oh-oh... we're goin to be victims of their trial again?

http://business.timesonline.co.uk/to...cle4137799.ece

After a troubled beginning, Phorm’s time may finally have come. The firm tracks the websites that internet users visit and serves them relevant display advertising. So far Virgin Media, Talk Talk and BT – where the latest trial of the technology begins this week – have signed up, keen to get a slice of the online advertising pie.

Significant concerns about Phorm remain. A 20% slide in its thinly traded, volatile shares this year stems from the fact that it is a long way from delivering on its promises. Phorm’s sales are still negligible.

However, the talk is that boss Kent Ertugrul will shortly sign up an overseas internet service provider, too.

Whether his business model gains traction or not, the shares look ready to bounce back.