Quote:
Originally Posted by Blackbeak
Your gut feeling is wrong.
Full disclaimer:
I have no association with Phorm, BT or any interest in getting work in this manner. I know people in BT working in web analytics and data mining, I don't know anyone at Phorm. I am interested in data mining and am part of a number of different organisations, online groups and am regarded by many as an expert in web analytics, marketing and data analysis.
I work for a company called Trainers' House Satama as a consultant and I am based in Helsinki Finland.
I don't need to tout for work because the demand for my skills is very high due to the lack of people in my line of work.
I didn't intend to attract a whole new set of visitors to my site by writing my post, it was simply picked up by someone, posted here and then I got a whole lot of comments on my site. I intended to open a debate with my peers and regular Blackbeak readers whom have so far not commented though it is a weekend and probably most of them have better things to do than read my blog.
I know what can and can't be extracted from a lot of different web analytics tools. I am writing this looking at a browser tool (the Google Toolbar) that allows Google to see every website I visit. They know everything about my web browsing habits. And I don't care. Because i know how difficult it would be to pinpoint me as an individual and figure out who I am. I also know that it would be a complete WASTE OF THEIR TIME to do so. What's the point of knowing one persons behavior?
So to continue this debate here, please tell me the value of Phorm or BT to know the browsing habits of individuals? What business reason would they have for that? Think about it. The value comes from the aggregation of the data not from being to tell what you or I are doing individually.
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your doing quite well , you have also got
Richard Clayton
posting to your blog
we have thought about it and in great detail, and funny enough i was commenting on your blog about this very subject just now, but the browser crashed and i lost the text there before i hit send, ill recreate it and continue here...
(Hint) i cant work out how to bold and underline in your Blog SW anyway
"I work for a company called Trainers' House Satama as a consultant and
I am based in Helsinki Finland."
again ,fair enough, given your location, i will assume you lived there a while and dont necessarily know the Uk practices so well....
Blackbeak on His Blog said:
"
Hitwise, ... and others
have been collecting data from ISPs for years.
The manner in which they have used the information is different, they aren’t using it to specifically serve ads to people, they use it to show Internet demographical and behavioral patterns but their panel sizes are similar and similar data is aggregated.."
Ohh Yes "
HitWise" and their massive collection of private data collected without consent of the Owners of that data For Commercial Gain.
"HitWise" and their Unlawful "
derivative works" data,collected without consent, are now Owned By non Other than the Uk's No1 Credit Reference Agency (1 of the 3 main CRA's in the Uk)
Experian.
the very same CRA that the Banks,Building sociaties and Broadband companies, (the so called 3B's) that keep the Uks data flowing into the corporate machine.
they use the CRAs to check on every single person's credit files, and they also feed the CRA's with Your personal data to get a better Discount on access to these Data records.
theres one single perfect example of why its in their interests
to know the browsing habits of individuals ,they profit Directly from
your unique and Automatically copyrighted data ,without paying you a single penny for the use of that data for a commercial enterprise, and they get to fill up their data bases to sell to other partys for commercial profit, commercial Piracy By any other name....
but it gets better from your Business Model perspective, but you do understand, it's to everyone elses detriment, and that includes YOU as a Private person.
you say you understand the old software tools of your trade, and from that are we to assume you also Now know first hand, the Power of these Deep Packet Inspection/Interception, Yes/No?
then With your private person "Hat On"
, you and More so your readers, should Be informed that
Experian are infact now the owners of that
HitWise data collection, that HitWise IS useing the same type of DPI interception devices as Phorm and NebuAd, and Experian are working to also get this kit into all the ISPs internal country wide networks, to data mine all Your Online personal data and that of the website owners too perhaps, after all its now becomeing "Industry Practice" so that makes it all legal and right ,if they can do it, so can you type thinking perhaps.
http://business.timesonline.co.uk/to...cle3688387.ece
Experian to track net users
Expect
your most interesting Datastreams and their "derivative works" in your Credit Reference File any day now if not sooner....
Ohh and while your here just to fill i that other forgotten goldmine....
you might also want to inform your readers, your family and friends that the Mobile DPI interception for Profit of Your Datastreams is already available to your friendly 3rd party data collectors, coming to your EU (Helsinki Finland ?)Mobile Phone any day now too....
http://www.theregister.co.uk/2008/03/12/mobile_phom/
Qualcomm buys into Phorm-alike firm
Data gathering on the hoof
"The Irish company specialises in analysing the habits of mobile phone users in order to target advertising at them, and has customers including Orange UK..."
"
Orange assured us that the "browsing logs" only refers to on-portal usage (within Orange World), and "billing information" relates to purchases made from the operator.
However, Portal Relevance Manager Jim Small is quoted as saying that
2008 will be the year when the service is "rolled out fully into all download content areas and beyond into browsing content in third-party off portal services".
"