Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Privacy_Matters · 15-06-2008, 02:20

Ok, so it goes like this, I Log-on to Facebook, browse a little, and then decide to check the mail.... what do I find?

Hi Samuel,

I'm a writer for the Christian Science Monitor, doing a piece on Information Law and the questionably legality of British Telecom's trial of Phorm on its clients without their knowledge. I was wondering if you'd like to comment on your experience and what has made you join this group for me. I have opinions from industry insiders, but I think it is important for users air their takes on the issue as well.

I can cite you by name or anonymously, whichever you prefer. These are my questions:

1. What about the idea of targeted marketing, ie, an internet service provider taking your "non-personal" data including search history to deliver ads relevant to your interests, is off-putting to you?

2. Some industry professionals and web enthusiasts think that targeted marketing is an inevitable and essential part of Web 2.0, and that getting ads targeted to your interests is actually a good thing. Do you see that side of the argument?

Thanks so much for your time, and please get back to me if you're interested.

Best,
Nida

http://features.csmonitor.com/innova...e-with-others/

15-06-2008, 02:20	#8931
Privacy_Matters Inactive Join Date: Apr 2008 Posts: 174	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Ok, so it goes like this, I Log-on to Facebook, browse a little, and then decide to check the mail.... what do I find? Hi Samuel, I'm a writer for the Christian Science Monitor, doing a piece on Information Law and the questionably legality of British Telecom's trial of Phorm on its clients without their knowledge. I was wondering if you'd like to comment on your experience and what has made you join this group for me. I have opinions from industry insiders, but I think it is important for users air their takes on the issue as well. I can cite you by name or anonymously, whichever you prefer. These are my questions: 1. What about the idea of targeted marketing, ie, an internet service provider taking your "non-personal" data including search history to deliver ads relevant to your interests, is off-putting to you? 2. Some industry professionals and web enthusiasts think that targeted marketing is an inevitable and essential part of Web 2.0, and that getting ads targeted to your interests is actually a good thing. Do you see that side of the argument? Thanks so much for your time, and please get back to me if you're interested. Best, Nida http://features.csmonitor.com/innova...e-with-others/