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Old 13-06-2008, 12:29   #8803
Stuart
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Join Date: Jun 2003
Location: Somewhere
Services: Virgin for TV and Internet, BT for phone
Posts: 26,546
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by roadrunner69 View Post
There was a time (up to about 3 months ago) when I thought that most intelligent thinking people saw through the soundbite culture of modern media and could make up their minds based on the facts. (naive?)

Seeing the constant repeated soundbites from phorm:

"it takes consumer privacy protection to a new level"
"Our technology doesn't store any personally identifiable information"
"creating a new "gold standard" for user privacy"
"designed to make the internet safer and more relevant to internet users"
"Webwise can help protect you from suspected fraudulent “phishing” websites"
"In essence a safer and more relevant browsing experience."
etc etc

all with very little detail or substance. As my mum used to say 'all fur coat and no knickers'.

Long ago, I learned that people seem to get their info from soundbites. Look at the mobile phone ads for proof of this. People see "Free" in the headline, and because they don't read beyond that, are suprised when they find out that buying that "free" phone has commited them to thousands of pounds of expenditure over the life of the contract.
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