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Originally Posted by Portly_Giraffe
So it appears need a one-page, attention-grabbing, soundbite-based flyer. But I think the pdf at http://www.inphormationdesk.org/Phorm_Flyer_V1.pdf still works well as a factsheet to back it up.
I'll work on the shorter, more emotionally-based version over the coming week. |
Quote:
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Originally Posted by popper
again, i think (and i might be totally wrong on this) that hard core emotive soundbite facts would perhaps have been better to get the points engrained in any Memes they will pass on to their collective, BT/Phorm/PR have supplyed many choices to use after all....
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There was a time (up to about 3 months ago) when I thought that most intelligent thinking people saw through the soundbite culture of modern media and could make up their minds based on the facts. (naive?)
Seeing the constant repeated soundbites from phorm:
"it takes consumer privacy protection to a new level"
"Our technology doesn't store any personally identifiable information"
"creating a new "gold standard" for user privacy"
"designed to make the internet safer and more relevant to internet users"
"Webwise can help protect you from suspected fraudulent “phishing†websites"
"In essence a safer and more relevant browsing experience."
etc etc
all with very little detail or substance. As my mum used to say 'all fur coat and no knickers'.
As the vast majority of people who understand the technical side of 'DPI for profit' are against it anyway and inphormationdesk.org covers the middle ground very well (thanks PG), maybe it's about time we aimed far more at joe public sun reader.
Hit them with the facts in a repeated soundbite sensationalist style (keeping the facts but NO technical details (I've seen the glazed over eyes look so many times over the last 3 months).
Quote:
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Originally Posted by wild oscar
"Would you be happy having your phone tapped all the time?"
"Well thats what PHORM want to do do to your internet connection"
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That's the ticket!!