Quote:
Originally Posted by Portly_Giraffe
Here's an initial draft of a flyer which could be sent to MPs to try to explain in non-technical terms what is happening and why it's wrong.
http://www.inphormationdesk.org/Phorm_Flyer_V1.pdf
Please everyone, review it for accuracy and effectiveness.
Thanks. PG. |
sorry but it doesnt work for me... for effectiveness.
i always look forward to the flyers you produce, and work out the impact from my initial instant reaction on seeing it.
i do that by trying to put myself in the shoes of the target market the flyer is trying to inform.
alas, given its for the Govt, MPs,Meps, and related professional people, it lost my interest the moment i read the title.
its a sad fact we have to do it, but we NEED to use all the same tricks the ad systems use .
we are fighting this with facts, but we need to use the tricks to grab the interest.
so soundbites are the order of the day, use quotes from the likes of K%nt and the press offices to make the point in small sections.
we can see all the internet,we *forge* cookies,Interception and all the other good, clearly understood
words in their quotes, etc.
talk about if your
a professional MP, QC,Magistrate,Lawyer, Executive, Businessman/woman,Banker,architect,Tv Presenter,writer, etc and happen to use BT retail (other future signed ISPs)as your Broadband connection
in the office or at home,
YOU are in danger of being Covertly and fully "intercepted","collated", and any other words direct from the quotes to re-enforce the points.
first up OC is using the right heading for the purpose,it has to also be a soundbite, talking point,something like
"
The Internet "Phorm Storm", Things YOU NEED to Know.
"
as its PMs in this case, use and Work the recent By-Election Defeats into it in simple terms.
(the BE's were lost because....something punchy about
not being made aware/knowing what the voters wanted from you,
putting FAR to much Trust of their Information Providers to get it right,and failing, rather than asking directly using online forum tools, and how the sad Reality is,
the Growing and un-abating "Internet Phorm Storm" has a Far Greater potential to harm Their long term interests......
it needs to grab them by the second paragraph, and it needs to touch on something/anything personal to them to get a second look....and that means the liberal use of "
you" and "
your" in all the points headings
etc
the classic,
your childrens and grandchildrens homework web browsing isnt even safe from being
groomed even
if your opting out (of this data
Pimping Practice) using the tools the ISP provide to stop the ads being served or seen your not really protecting
them.
"you may be unaware, but you might as well,
plant a covert bugging device on
your person, and Be totally and unknowingly, broadcasting insidiously your
Personal ID (
PID) to all the unseen and unknown eyes looking and listening for you to pass by...."you get the picture...
and assume they Know Nothing about IT other than you switch it on and type, the advanced Pms that know all about the real IT workings ,will still get the point, but a flyer is there to first and formost, grab the reader, then soundbite inform, finally leading to the Slightly tech if they like more info.
at the very least, you need to make sure
a key bad word *Meme or two sticks in their minds regarding Phorm and ISP interception after reading the top half of the A4 flyer.
*Meme: A unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another.