Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 12-06-2008, 20:48   #8742
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by SelfProtection View Post
Don't forget the cost of all the extra monitoring Hardware & the ongoing Power Consumption. This doesn't look like a good business model for an ISP when taking all this into account.

The only real winners would be the Advertising Agencies & Phorm.
Yeah the power usage (although I would have to double check the BT report) for the entire Phorm network would be about 300KW/h so using my electricity price as a very rough guide that comes too:

7200 KW per day @ 12p per KW/h comes to:

£864 per day or £315360.00 per year if the servers run at peak 24/365

Obviously this is a very rough estimate it is impossible to say how much power their systems will drain and I have no idea how much BT pay for their power but I assume it is a great deal less than my domestic rates; but it does provide a basic illustration. It would seem that power costs could be around the 1% mark when you take into account the £84M over 4 years.

Alexander Hanff
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