hmm, thats very interesting read pete, considering its dated Monday, 9 June 2008
it looks like we need to get a really good grasp of what Baroness Vadera's real motivations and goals are.....
she seems very good at saying one thing, and working for something totally different, a perfect Govt person infact.
you remember reading this "You will be reassured to know that none of my opposite numbers in other member states, or indeed the views from the
European Parliament, support the Commission's original proposals. "
well the rest of the text from above, also makes it quite clear that infact she does NOT (as yet)have majority backing for this oposition.
"My officials have been working closely with officials from the incoming French presidency in developing their alternative to the Commission's agency proposals on which the French
Minister and I will look to galvanise member state support."
this one needs careful parseing.... we are talking the wireless selloff etc, the one were we end users might one day get to use the 3rd Broadband pipe for fixed fee mobile data without the need for a seperate fee tied to a BT/VM phoneline etc.
"I will make it clear that enforced (regulatory) harmonisation runs the risk of spectrum being underused if services do not develop as expected.
For this reason I believe that market-led harmonisation, achieved through a technology and service neutral approach, is more appropriate as it can adapt to changing market conditions and avoid inefficient use of spectrum."
given her position, she must already know about the fact the old GSM/2.5G wireless bananza made them a bundle, AND the massive multinational mobile companys took these wireless freqs/spectrum and Did exactly NOTHING with them...,no "harmonisation",no leaseing to smaller 3rd partys, or companies looking to provide some kind of services to the end users,Nothing..., they just took the spectrum and lets them go totally/virtually unused so as to keep raking it in on what they already had in the UK market place.
enforced (regulatory) harmonisation , with at the very least a "use it,or loose it" was and is clearly needed there.....
and the same may happen again, but this time, theres no fallback as they have sold off the ALL the spectrum with nothing to fall back on later when it all goes pear shaped.
you might wonder what the wireless part of this has to do with target based advertising or DPI ,she clearly knows theres going to be problems later after they have their cash in the banks and the fittings installed, and hence the double talk and good soundbite text.
you already know about the Phorm like mobile story, the location-based tracking and targeting of your mobile in the hypermarket, and now we have the final part of the jigsaw being mentioned here
http://www.dailywireless.org/2008/06/11/7846/
"
Nokia Advertising Alliance
Nokia today announced the launch of
the Nokia Advertising Alliance, which is
intended to simplify mobile advertising for brand advertisers.
The program brings together couponing, location-based targeting,
image recognition,
and other emerging technologies, to increase
consumer engagement.
Brands can work with Nokia with the latest mobile technologies
for campaigns.
Members of the Alliance are integrated with
the Nokia Media Network allowing brands to plan, execute and measure mobile advertising campaigns through a single Nokia interface.
Companies that have been initially certified as Members of the Alliance, including i-movo, Mobile Acuity, Mobiqa, and uLocate, with many additional members in testing.
....
"