Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

mark777 · 09-06-2008, 19:58

Just a quick one for the tech bods because I can't get my head around it.

Two weeks prior to the trial, advertising space was bought on non-phorm advertising platforms to do the cookie drop (as it would otherwise have breached BT T&C's).

Does this mean that the cookies would have been dropped into the 3rd party ad host domain?

Does this also mean the ad hosts must have been complicit? (Although I can't think why, they are rivals).

Presumably, then once the trial started, BT/Phorm would need to wait for the user to visit that ad domain again in order to retrieve the cookie and read the UID. Then it could forge cookies into all domains?

Why would this still not breach BT's T&C's?

Or have I got it all wrong?

09-06-2008, 19:58	#8474
mark777 Inactive Join Date: Mar 2008 Services: 0.4 Mbps BB + Phone Posts: 447	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Just a quick one for the tech bods because I can't get my head around it. Two weeks prior to the trial, advertising space was bought on non-phorm advertising platforms to do the cookie drop (as it would otherwise have breached BT T&C's). Does this mean that the cookies would have been dropped into the 3rd party ad host domain? Does this also mean the ad hosts must have been complicit? (Although I can't think why, they are rivals). Presumably, then once the trial started, BT/Phorm would need to wait for the user to visit that ad domain again in order to retrieve the cookie and read the UID. Then it could forge cookies into all domains? Why would this still not breach BT's T&C's? Or have I got it all wrong?