Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

mark777 · 06-06-2008, 20:16

I've spent the last hour or so going through the leaked document again and it's still mind-boggling how much 'dirt' is in there.

One thing comes across very strongly and many people have remarked upon it; the emphasis on 'transparency'. This is transparency in BT/Phorm terms i.e. covert.

They quote a 0.1% detection rate. That's high given the percentage of people with the technical savvy to understand that there may be a problem.

They also address the issue of 'navigation bar flutter'. Clearly, this was not sorted for the 2007 trial because it was spotted by users.

Now the user base, or certainly the tech savvy user base, is primed and looking for it. They will find it nearly impossible to proceed 'transparently'.

They have also completely failed to 'manage' perceptions.

Hence no trial?

06-06-2008, 20:16	#8287
mark777 Inactive Join Date: Mar 2008 Services: 0.4 Mbps BB + Phone Posts: 447	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] I've spent the last hour or so going through the leaked document again and it's still mind-boggling how much 'dirt' is in there. One thing comes across very strongly and many people have remarked upon it; the emphasis on 'transparency'. This is transparency in BT/Phorm terms i.e. covert. They quote a 0.1% detection rate. That's high given the percentage of people with the technical savvy to understand that there may be a problem. They also address the issue of 'navigation bar flutter'. Clearly, this was not sorted for the 2007 trial because it was spotted by users. Now the user base, or certainly the tech savvy user base, is primed and looking for it. They will find it nearly impossible to proceed 'transparently'. They have also completely failed to 'manage' perceptions. Hence no trial?