Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 06-06-2008, 18:03   #8286
SMHarman
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Join Date: Jun 2003
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Getting back to the basics of the Phorm selling USP. To protect from Phishing. That BT test made absolutely no reference to these capabilities, highlighting again that it, to my mind is an afterthought add on to make the whole DPI process have a level of paletability in the eyes of the user, else it would be like a Tesco Clubcard without the cashback, who would want one of those?
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