Cable Forum - View Single Post - Virgin Mobile to sponsor ninth series of Big Brother

tvtimes · 06-06-2008, 12:26

VM as a company must have felt that last years sponsorhip was a success otherwise they wouldn't waste their time doing it again this year. Big brother brings in the viewers at the end of the day and that is good exposure for the company. They must have made some good money off the back of Big brother because otherwise what would be the point in paying to sponsor them if there is no return? Carphone warehouse had done it for years previously as did the likes of o2.

06-06-2008, 12:26	#26
tvtimes Inactive Join Date: Mar 2007 Services: Sky entertainment, kids and HD package, Sky Fibre Unlimited broadband, XBOX one, PS4 and Android box Posts: 692	Re: Virgin Mobile to sponsor ninth series of Big Brother VM as a company must have felt that last years sponsorhip was a success otherwise they wouldn't waste their time doing it again this year. Big brother brings in the viewers at the end of the day and that is good exposure for the company. They must have made some good money off the back of Big brother because otherwise what would be the point in paying to sponsor them if there is no return? Carphone warehouse had done it for years previously as did the likes of o2.