Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

BetBlowWhistler · 06-06-2008, 08:42

Well done on the apology Alex, it comes across very well. I especially liked the sabre-rattling comment

So, after all's been said and done, let's see if I understand what they did.

* Purchased ads two weeks prior to the trial in order to drop cookies for use in the trial
* Purchased ad space that would present a 'default' charity advert
* Sold ad space which would be used as part of the 'two-week ad-serving phase of the trial" and when a cookie was detected and a profile could be matched, the default advert was replaced with one from the 3rd parties who purchased the ad space.

Question - The list of agencies that were listed on p7 of the report - were they made aware the nature of the advertising space they were sold and were they appraised of the legal situation regarding the trial ?
(based on the assumption that BT/Phorm had legal advice they could quote at this point which has not yet been proved)

If the trial is proven to be illegal, then BT/Phorm would also have a case to answer regarding involving these other companies in an illegal act.

Have I misunderstood?

06-06-2008, 08:42	#8206
BetBlowWhistler Inactive Join Date: Apr 2008 Posts: 114	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Well done on the apology Alex, it comes across very well. I especially liked the sabre-rattling comment So, after all's been said and done, let's see if I understand what they did. * Purchased ads two weeks prior to the trial in order to drop cookies for use in the trial * Purchased ad space that would present a 'default' charity advert * Sold ad space which would be used as part of the 'two-week ad-serving phase of the trial" and when a cookie was detected and a profile could be matched, the default advert was replaced with one from the 3rd parties who purchased the ad space. Question - The list of agencies that were listed on p7 of the report - were they made aware the nature of the advertising space they were sold and were they appraised of the legal situation regarding the trial ? (based on the assumption that BT/Phorm had legal advice they could quote at this point which has not yet been proved) If the trial is proven to be illegal, then BT/Phorm would also have a case to answer regarding involving these other companies in an illegal act. Have I misunderstood?