the debate is warming up over on the bt page at iii
just seen this
take a look at the list of acts possibly broken, seem to be a few i have not seen before
also we need to focus on how do they know the age of the person and do not show unsuitable adverts to a 8 year old if they only know a random number?
do websites come under the jurisdiction of advertising standards? or would BT as they are in effect serving the ads from THEIR servers?
peter
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leo said:
"Don't know what all the fuss is about over Phorm. I'd rather see adverts that are tailored to me than adverts for products I have no interest in.
There is a precedent - Google already responds to people's web searches to deliver adverts. "
the information is out there Leo if you want to read it, basicly Phorm/Webwise is using Deep Packet Inspection/Interception Hardwre kit that sits directly on the other side of your ISP payed for Broadband connection.
this special DPI kit has every single bit of your PCs web comunication (if your browser can see it, so can the Phorm interception for profit kit) sent through it, every single web page even password protected HTTP pages you request/click are then fully scaned/collected into their kits ram, processed.
and under UK and EU law, an unlawful derivative work is made without consent of the website content owner, or the ISP end user (should they refuse to take part in any trials, their datastream is still collected.and processed, but dont see the ad's onscreen apparently)for commercial profit.
apparently these are some of the laws broken by not getting Express/Explicit, and informed consent of both partys (end user AND the website content owners)or paying the profits of this unlawful derivative work to the owners.
Regulation of Investigatory Powers Act 2000
Privacy and Electronic Communications (EC Directive) Regulations 2003
Computer Misuse Act 1990
Torts (Interference with Goods) Act 1977
Copyright, Designs and Patents Act 1998 (see derivative works)
Data Protection Act 1998 (IP addresses are legally defined as personally identifiable data)
this basic laymans copyright might be helpful to outlines the problems BT have placed themselves in during the prior trials without getting consent.
and dont forget may websites already have explicit terms against commercial use of the sites webpage content in their notices (including this very site infact
http://www.copyrightservice.co.uk/co...opyright_myths
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