Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
I've always thought we were being harsh on BT and Phorm.
After all, they have often repeated the fact that they want to be transparent over these issues. I have no doubt that they told the ICO and HO all about their wish to be transparent.
Page 4 of the leaked document confirms this.
Trouble is, I think they have a unique understanding of the word 'transparency'.
"Only 15-20 trialists (0.1% of the trial userbase) identified the presence of the system and had a negative reaction. To ensure 100% transparency, the following work is planned : ... "
transparent = not noticed = under the radar = hidden
Time to review all those Kent/Emma statements in light of this new definition.
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