Quote:
Originally Posted by Portly_Giraffe
Yes, but before you deleted you made a good point. Most of the public, unless faced with simple facts and appropriate analogies to real life let their eyes glaze over when anything about computers is mentioned (I did detect a bit of that with Jacqui this evening). All they want to do is to use the Internet to do what they want to do. They don't want to - and shouldn't have to - know how it works. They should be able to trust companies like BT to do that for them.
Getting our message over to the public is our challenge. We're right, but Phorm and their ISPs are relying on it being too difficult or too technical for most normal users to understand or get concerned about the issues.
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I like that a lot. Very good communication aimed at the non-technical. I understood it!
The killer comment though is "But the ICO say it's legal, so what you say must be rubbish" - and that is when the answers have to get technical and we see that glazed look coming over their eyes.