I just read that samknows press article again...
So BT have said the trial is
an initial roll out
Quote:
Hugo Drayton, Phorm's UK CEO :
"The big things is that as long as Phorm doesn't store personally identifiable information, so long as it just gives you a unique ID number [1] but doesn't know your real name, then there's no reason for it to be seen as harmful or too Big Brother."
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[1] Isn't the unique ID number 'personal' to the user and thus the user is 'identifiable' to the system?