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Old 02-06-2008, 18:05   #7855
Paul Delaney
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by bluecar1 View Post
the trick is trying to keep it balanced and not looking at things from a purely negative aspect so it will be taken as being objective, not just written to rubbish the product

peter
This is possibly how 80/20 have done it:

In the c4 News report on the Public Meeting which contained an interview with Simon Davies (with his 80/20 cap on). He basically said that Phorm could work if it was on an opt-in basis with the customer's consent but he was being far from negative:

"I believe that there is a solution where we can create an opt-in situation where there's lots of informed consent, a lot of trust building and people are galvanised in the process and companies will make money"

When I first watched the video I thought - he's on Phorm's side - let's hope Phorm think the same because that is probably going to be the conclusion drawn in 80/20 Thinking's PIA.