Thread: Virgin Mobile to sponsor ninth series of Big Brother
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Old 28-05-2008, 23:56   #23
batchain
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Re: Virgin Mobile to sponsor ninth series of Big Brother
Quote:
Originally Posted by frogstamper View Post
I know what your saying Stuart about advertising, but of the three million who will watch BB I would imagine the vast majority are kids living at home with their parents. It just seems to me not the sort of brand VM would want associated with their name, as BB is now well past its sell by date.
http://about.virginmobile.com/aboutu...8/2008-05-22o/

In 2007, the show reached more than 80 pc of 18-34 year olds (a total of 11.5 million 16-34s) and in general averaged around 4 million viewers per show. Out of the top 20 highest rating shows over the summer last year for 16-34’s, nine of these shows were Big Brother episodes.

“Big Brother is still immensely popular and resonates with the youth and popular culture in general today. We’re looking forward to meeting the housemates and seeing what Big Brother has in store for them soon,” said James Kydd.

David Charlesworth, head of sponsorship at Channel 4, added, “We’re delighted to have Virgin back on board for BB9. Virgin Media are perfectly suited as they offer multi-platform opportunities that help satisfy consumers' insatiable appetite for all things Big Brother."
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