Quote:
Originally Posted by R Jones
I'm normally against things like viral marketing email campaigns (I don't mean real virus you understand) but I'm tempted in this situation. We've all got address books with contacts' btinternet, talktalk and VM addresses in them - could we do some viral email anti-phorm marketing? (doing it responsibly using Bcc field to safeguard privacy of data).
The email would need to have a short snappy title - a short explanatory teaser paragraph, a series of key page links like inphormation.org (I suggest it DOESN'T send people to forums - forums scare your average user! I know how hard it is to promote forum use to "ordinary" people!) - and a short list (like Kursks list but shorter and made simpler) of things that people can do really easily with minimum effort, all involving a short email to send to someon and an encouragement for them to send a similar mail to anyone they have in their address book with a BT/VM/TalkTalk address (using Bcc for round robins)
BT Retail email addresses are either ATbtinternet.com or ATbtopenworld.com
What are the ones for TalkTalk and VM?
Remember - here you can say and do what you like subject to a few "not being rude" rules. The mission over at BT is more to try and "catch" uninphormed customers and get their attention. And that ain't easy!
If all the BT customers using C/F (but with access to BT Beta forums) would like to PM me, I'd be interested in discussing strategy.
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The problem is that you cannot reach all, or anywhere near all, bt customers by mailing to @btinternet addresses. Many (like me) use a domain address in emails and you have no way of knowing who they are with. Perhaps if you are just trying to reach the non computer savy it would work, which are the sort of people who wouldn't have domains.
But I am not really in favour with this idea either. In this day of spam it would be fairly hard to make it not look like spam (though the click on anything brigade might still read it...). The choice of words would need to be very clearly worked out, and of course they would have to be sent blind carbon copy (BCC) so as to keep addresses invisible.
Personally my address book is fairly lightly populated as I don't add all and sundry to it. It is also largely made up of fairly technical people, as that is how I use the internet, and many of those have domains. I did consider posting to mailing lists I subscribe to but in most of those off topic postings are frowned on. So it has been no more than a quick mention, which got no response.
If it gets front page coverage in the Sun and lead story in the BBC news then people will notice. But I can't see that really happening.