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I think these guys and the "older generation" would snap up a £2/month offer - knowing they had no hassle re. topping up every month and that the phone would always be active whenever they needed it for their incoming, emergency calls and occasional outgoing social ones
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You do realise its not a just a competition on who has the most customers - The customers should be profitable as well?!
Im on a liberty SIM 300mins and 200 texts for £20, I get that half price so pay £10, great deal for me and will save me upto £120 a month