[Rchivist]

Originally Posted by jelv

I'd suggest we need to identify the key facts that the phrase needs to convey:

I think ISP needs to be in there somewhere - to make it clear that it is individual ISP's doing it and suggest that switching gets away from the problem.

"Data" - I don't think that helps as it's a bit too nebulous - it's the fact that every page visited is being tracked is the issue rather than what data is collected as a result of the tracking

I wonder if linking in to a phrase people already recognise would work - something like "Big Brother ISPs"? That could link on to other headlines such as "Big Brother ISP's are watching YOU".

We've got to grab peoples attention and make them worried.

Edit: We've also got to steer clear of anything that means zilch to people without some IT knowledge - this needs to be aimed at he Sun reader.

"ISPy with my little Webwise"