Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 28-05-2008, 04:23

time once again to reitorate some of the facts the new members may have lost in this thread.....

heres an overview reminder of the Data Protection Act.
-----------------------------------------------
remember people, we have this: tell your friends, use it.
“UK consumers wake up to privacy”
link: http://www.ico.gov.uk/upload/documents/pressreleases/2008/information_rights_press_ release_final1.pdf
For a copy of the ‘Data Protection Guide for Dummies’ please go to http://www.ico.gov.uk
Our data protection rights
• An organisation should tell you what it is going to do with your information before you provide any details unless this is obvious

• Your information should only be used for the reason it was collected in the first place (unless you give your consent to your information being used in other ways)

• An organisation should not collect any information which is unnecessary. You only need to provide the basic information which is required to deliver the service required

• Your information should be kept accurate and up to date – if you ask any organisation to make changes to your details, it should do this

• An organisation should not keep your details if they are no longer needed

• An organisation must provide you with copies of all information held on you - if you ask. You can also ask an organisation to stop using your personal information if it is causing you damage or distress or if you wish to stop it being used for marketing purposes.

• An organisation must keep your personal information secure at all times

• An organisation should not transfer your personal details to another country unless adequate data protection arrangements are in place.
and then it goes on to say….

David Smith said: “For any of us to have trust in an organisation we must be confident that our information is held securely and processed in line with data protection rules.

If we all regularly start to ask the right questions then organisations will respond to public demand and take the protection of our personal information more seriously.

If organisations fail to recognise the importance of data protection they not only risk losing business. They could also face action from the Information Commissioners Office.”
--------------------------------------
theres also the copyright act POV, after all you own your personal (clickstream)data, its your property, to profit from or not as you please, its not your ISPs right to pirate your property is it.

BTW,of all the current Phorm threads on the net this seems to try to collect information,storys and comment, to inform the readers, its by far the longest thread though, so you have your work cut out catching up now.

Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] - Cable Forum

---------
care of the US NY times and LadyMinion at
http://www.cableforum.co.uk/board/12/33628733-virgin-media-phorm-webwise-adverts-updated-page-102.html#post34510801 for first spoting it.
http://www.nytimes.com/2008/03/20/business/media/20adcoside.html?ref=busin ess
Quote:
” As you browse, we’re able to categorize all of your Internet actions ,” said Virasb Vahidi, the chief operating officer of Phorm. ” We actually can see the entire Internet .”

The company, called Phorm, has created a tool that can track every single online action of a given consumer, based on data from that person’s Internet service provider.”

-------

If you are a customer of BT Retail (or of any other BT divisions e.g. BT Business) , Virgin Media or Carphone Warehouse Talk Talk, or any other company that thinks to profile your data for advertising , then you might like to write to them quoting the very clear The Data Protection Act 1998 section 11:

11 Right to prevent processing for purposes of direct marketing
(1) An individual is entitled at any time by notice in writing to a data controller to require the data controller at the end of such period as is reasonable in the circumstances to cease, or not to begin, processing for the purposes of direct marketing personal data in respect of which he is the data subject.
(2) If the court is satisfied, on the application of any person who has given a notice under subsection (1), that the data controller has failed to comply with the notice, the court may order him to take such steps for complying with the notice as the court thinks fit.
(3) In this section "direct marketing" means the communication (by whatever means) of any advertising or marketing material which is directed to particular individuals.

-------
on a related note , i found this ElReg News report interesting, and in support of the 'commercial Piracy for profit' i keep saying the worlds DPI interception partys are actively moving forward with.

"whats your's is mine, whats mine is my own" mentality of the ISP related companys today....

http://www.theregister.co.uk/2008/05...and_copyright/
"
Failing Web 2.0 stars pray for copyright abolition

Wanted: starving artists to help out web tycoons

Page: 1 2 Next >
By Andrew Orlowski → More by this author
Published Tuesday 27th May 2008 18:32 GMT

Remember the date - the one about an inch above the words you're reading now. 27 May 2008.

Two articles were published today of some note, and if you can put them in context, you can begin see the true, scary picture of internet economics today. The one that's usually too scary for the posh papers or broadcast media to describe....
"

28-05-2008, 04:23	#7312
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] time once again to reitorate some of the facts the new members may have lost in this thread..... heres an overview reminder of the Data Protection Act. ----------------------------------------------- remember people, we have this: tell your friends, use it. “UK consumers wake up to privacy” link: http://www.ico.gov.uk/upload/documents/pressreleases/2008/information_rights_press_ release_final1.pdf For a copy of the ‘Data Protection Guide for Dummies’ please go to http://www.ico.gov.uk Our data protection rights • An organisation should tell you what it is going to do with your information before you provide any details unless this is obvious • Your information should only be used for the reason it was collected in the first place (unless you give your consent to your information being used in other ways) • An organisation should not collect any information which is unnecessary. You only need to provide the basic information which is required to deliver the service required • Your information should be kept accurate and up to date – if you ask any organisation to make changes to your details, it should do this • An organisation should not keep your details if they are no longer needed • An organisation must provide you with copies of all information held on you - if you ask. You can also ask an organisation to stop using your personal information if it is causing you damage or distress or if you wish to stop it being used for marketing purposes. • An organisation must keep your personal information secure at all times • An organisation should not transfer your personal details to another country unless adequate data protection arrangements are in place. and then it goes on to say…. David Smith said: “For any of us to have trust in an organisation we must be confident that our information is held securely and processed in line with data protection rules. If we all regularly start to ask the right questions then organisations will respond to public demand and take the protection of our personal information more seriously. If organisations fail to recognise the importance of data protection they not only risk losing business. They could also face action from the Information Commissioners Office.” -------------------------------------- theres also the copyright act POV, after all you own your personal (clickstream)data, its your property, to profit from or not as you please, its not your ISPs right to pirate your property is it. BTW,of all the current Phorm threads on the net this seems to try to collect information,storys and comment, to inform the readers, its by far the longest thread though, so you have your work cut out catching up now. Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] - Cable Forum --------- care of the US NY times and LadyMinion at http://www.cableforum.co.uk/board/12/33628733-virgin-media-phorm-webwise-adverts-updated-page-102.html#post34510801 for first spoting it. http://www.nytimes.com/2008/03/20/business/media/20adcoside.html?ref=busin ess Quote: ” As you browse, we’re able to categorize all of your Internet actions ,” said Virasb Vahidi, the chief operating officer of Phorm. ” We actually can see the entire Internet .” The company, called Phorm, has created a tool that can track every single online action of a given consumer, based on data from that person’s Internet service provider.” ------- If you are a customer of BT Retail (or of any other BT divisions e.g. BT Business) , Virgin Media or Carphone Warehouse Talk Talk, or any other company that thinks to profile your data for advertising , then you might like to write to them quoting the very clear The Data Protection Act 1998 section 11: 11 Right to prevent processing for purposes of direct marketing (1) An individual is entitled at any time by notice in writing to a data controller to require the data controller at the end of such period as is reasonable in the circumstances to cease, or not to begin, processing for the purposes of direct marketing personal data in respect of which he is the data subject. (2) If the court is satisfied, on the application of any person who has given a notice under subsection (1), that the data controller has failed to comply with the notice, the court may order him to take such steps for complying with the notice as the court thinks fit. (3) In this section "direct marketing" means the communication (by whatever means) of any advertising or marketing material which is directed to particular individuals. ------- on a related note , i found this ElReg News report interesting, and in support of the 'commercial Piracy for profit' i keep saying the worlds DPI interception partys are actively moving forward with. "whats your's is mine, whats mine is my own" mentality of the ISP related companys today.... http://www.theregister.co.uk/2008/05...and_copyright/ " Failing Web 2.0 stars pray for copyright abolition Wanted: starving artists to help out web tycoons Page: 1 2 Next > By Andrew Orlowski → More by this author Published Tuesday 27th May 2008 18:32 GMT Remember the date - the one about an inch above the words you're reading now. 27 May 2008. Two articles were published today of some note, and if you can put them in context, you can begin see the true, scary picture of internet economics today. The one that's usually too scary for the posh papers or broadcast media to describe.... "