I know a few of the lads posting over on the BT forum have many times questioned the claims by BT that their research told them we all
wanted more relevant ads.
This research (link below) suggests this is a load of carp.
Web users 'getting more selfish'
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Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.
Most ignore efforts to make them linger and are suspicious of promotions designed to hold their attention.
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Quote:
This makes them very resistant to highlighted promotions or other editorial choices that try to distract them.
"Web users have always been ruthless and now are even more so," said Dr Nielsen.
"People want sites to get to the point, they have very little patience," he said.
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May not be 100% relevant, but interesting, IMHO.
OB