Remember the Phorm supplied DPI equipment inside the ISP is designed to mis-route IP addresses. So even if a DNS lookup for
www.webwise.net gives an IP address that is hosted in some far away land, it doesn't help us as customer because of the DPI equipment we are never going to be sure whether our data is being re-routed to a fake
www.webwise.net server inside the ISP or out to one far, far away.
For some reason, a little corner of my brain is screaming, Phorm is using sleight-of-hand, you are being conned by your ISP.