Quote:
Originally Posted by icsys
Are those ip addresses that resolve to ThePlanet.com in the US and Fasthosts here in the UK the locations of the servers to store the profiled data?
If the above is correct, it looks like Richard Clayton may not have been given the full facts again.
If so then the detail at para 71 in the Phorm explanatory document is wrong?
71. The Channel Server exists within each ISP....
72. Reason for not centralising the Channel server is because they were concerned about EU regulations regarding moving of personal data outside Europe |
look at
http://www.oix.com/about/introducing/OIX.html
this explains what the channel servers are and it would seem they are not controlled by BT or Phorm but seperate companies who are good at setting up the targeting of the adverts, or is it the servers are run by phorm and the third parties pay phorrm to let them setup the queries then the third party makes money by selling access to the queries they have written. it's not terribly clear,
where alex when you need him