just a thought ....
from 80/20s privacy policy
http://www.8020thinking.com/ethics.html#3
Privacy Policy
80/20 Thinking Ltd believes that individuals have the right to control the use of their personal information, and that your privacy must be respected. We strictly limit the processing of your personal information, and work only with other organizations who do the same.
Personal information that you provide to 80/20 Thinking Ltd will be used only for the service you have requested.
80/20 Thinking Ltd does not sell, rent or lease personal data. We do not purchase such data from other sources.
Any subpoena or attempts by government agencies or private sector organizations to gain access to any information that you give us will be vigorously challenged.
"
Emphasis and colour are mine...
Does this mean that phorm cant profile content provided to 80/20 via say this page
http://www.8020thinking.com/contact.html
which would almost definitely would include private and personal comms.