Quote:
BT has recently taken a lot of criticism for its decision to adopt Phorm's controversial advertising system, which is a complex debate and somewhat difficult to summarise into a single question. Suffice to say, what are your personal thoughts on the matter, would you be happy to have the websites you visited tracked regardless of whether it was done anonymously or not?
PGM(BT): We think Phorm offers some real customer benefits, including better protection against phishing. Consumer research we have done suggests to us that many people would like to see relevant advertising. We are going to continue to investigate this technology, and we will only include customers who want to participate in our tests.
As a matter of information the websites people visit through search engines like Google are already tracked, while online retailers like Amazon have been giving their customers targeted advertising for years.
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Typical spin-doctoring. Google don't take a copy of every web page you visit, and if you used a different search engine they wouldn't see it at all.
Amazon can target advertising based on their customers' buying patterns, which is data they legally hold, not bought from some shonky outfit.
What consumer research? Who's legal advice? What PIA? What video?
Perhaps they're trying to bore us to death. They obviously have no idea how tenacious we are and how difficult it is to bore a techy :P