[davews]

"...some real customer benefits, including better protection against phishing. Consumer research we have done suggests to us that many people would like to see relevant advertising...."

Same old stick in the mud line. Phishing offers no benefit to those who use a browser with it in - I have enabled the option in Opera and it works well, no slow down, no need for the Phorm version....

All advertising is of course irrelevant for me as I never look at them, have long been filtering them where I can. What I remain puzzled at though is how they can possibly profile your interests from a simple word search of sites you visit. Does me visiting regularly the Telegraph home page mean I have an interest in politics, no and I simply don't read those bits... Most of my browsing is to technical sites with words that Phorm probably doesn't even understand....

But I suppose that is the official word he has to say regardless of what he personally thinks.