Bit old, but does this sort of thing help to explain a man in the middle attack to joe public?
http://www.dailymail.co.uk/news/arti...staurants.html
Especially when lots of big name companies tell you it's perfectly safe. In fact, an improvement on what you had before, and nothing can go wrong. Trust us.
There are probably better articles to quote out there somewhere.
edit : (sorry, ISP in the middle, with a dodgy mate, who employs dodgy people, from dodgy countries)
edit again: Of course, if your chip and pin has been nicked, eventually the problem will go away when you change your bank account number and card etc. You will have to do all that and move house if phorm goes wrong. And even then they will have your name, DoB, NI number etc..