hmm , while researching for the latest Docsis and cable news i came across this old news now as referenced below.
are we looking at a US,UK or even world cable wide DPI interception tied into this cable "Project Canoe" advertising tracking software project?
http://www.lightreading.com/document...54112&site=cdn
"The Cable Show: A Five Item Preview
MAY 17, 2008
...
Advanced advertising
This show will offer as good a time as any for "Project Canoe" to drop the veil and at least acknowledge a few more things, since plenty of details about the effort has leaked out already. (See
Cable's 'Canoe' RFI Paddles Toward Deadline and
Who's Rowing 'Project Canoe'? and
Verklin to Helm Cable Ad Initiative?.)
"
http://www.lightreading.com/document...34343&site=cdn
Cable's 'Canoe' RFI Paddles Toward Deadline
SEPTEMBER 19, 2007Discuss >
As many as 60 vendors could reply to a request for information (RFI) from CableLabs that will form the basis of a common, industry-wide back-office and architecture for advanced advertising applications and services.
The project, multiple sources have confirmed, carries the internal code-name of "Canoe," with the idea that it will ensure that all cable MSOs paddle in the same technical direction, and give advertisers the ability to "buy cable" across the board with ease, and without the headaches of supporting disparate ad systems and technologies.
It's a big deal," a source says of the CableLabs-led project, which is carrying regular and high-level participation from the top MSOs. Adding interactive elements to the mix could also help to jumpstart a sluggish cable local ad sales market. At
Comcast Corp. (Nasdaq: CMCSA, CMCSK), for example, ad sales make up about 6 percent of its overall revenue.
"The cable industry is definitely interested in building a next-generation interactive advertising platform," says another person familiar with Canoe.
..
Although little technical detail is known about Canoe, it's expected to define common interfaces and systems for a set of advanced advertising services, including targeted ads, addressable spots, and "telescoping" VOD ads,...."
cable "Project Canoe"
http://search.virginmedia.com/result...ct+Canoe%22&cr=