Ofcom/ASA or whoever should ban them using the the term "unlimited" on services which are subject, not to abuse based limitations, but to what are clearly becoming service defining conditions.
The truth, is most people have no problem with any restriction that does not affect them, and the use of a complex system of time based quotes bamboozles the average punter, compared to a clear quota.
Comparing with Sky (BB on top of Sky subscription):
Base (free) - 2GB monthly quota = "dialup replacement"
Mid (£5) - 40GB monthly quota
Max (£10) - "unlimited", subject to an as yet undefined FUP.
http://www.pcplus.co.uk/news/home_ne...ould_be_banned
http://www.theregister.co.uk/2007/05/02/ispa_fair_use/
Good grief!
Quote:
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The policy has drawn criticism from within the industry too, with BT's Plusnet, and Virgin Media calling for more transparency.
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Virginmedia's STM is the complete opposite of transparency.