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Old 17-05-2008, 18:43   #6768
Rchivist
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by SelfProtection View Post
I know it's a little out of date but it is something to keep for reference.

http://www.theregister.co.uk/2008/03...rul/page4.html

The quote below would suggest that the Profiling is "Always ON", for
the simple reason that the Webwise System can tell you; by "Page
Injection", that they are profiling but not allowed to serve OIX ads!

-----------
KE:
The conversation over opt-in/opt-out is blurred by the one about
transparency. They want to always be aware about whether something is on
or off.
So we're going to do something unprecedented, and you'll never see this
anywhere. Which is, as they continue to browse periodically you're going
to see in an ad space "Webwise is on" or "Webwise is off", so it's more
like a feature. Frankly, it's bad business to have people feel like
something is being forced on them. Google stores everything you search,
but it never says, "look, by the way we're storing all this and we keep
it for a year".
Another example of Kent making statements about how an ISP implementation of Webwise works, when he is only responsible for Phorm.

BT have said, categorically, that as far as the Webwise trial goes, they will not inject javascript - so it will be interesting to see if this "Webwise is ON/OFF" message relies on javascript injection or is just "one of the ads" that they deliver to the page.

But a lot of sewage has flowed under the bridge since that article.
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