[BetBlowWhistler]

"There has been a lot of controversy about Phorm recently – where do you feel it has gone wrong?

DC: They have put their money on a contextual based solution, which we feel is an unsophisticated method of targeting advertising, as it doesn’t solve ambiguities.

While our understanding of where to target ads is based on an understanding of the web page where ads are targeted, they don’t drill down to page level, so theirs is an adolescent approach to targeting."

Notice how he didn't respond to the question which referred to how the technology is *deployed* rather than how it works within itself. Snake-oil salesman the lot of them.