Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

mark777 · 16-05-2008, 01:30

Interesting to compare this from Simon D, 80/20

http://www.cableforum.co.uk/board/34...-post5603.html

with this from BT forum. Peter N, 4.40pm, May 15

http://www.beta.bt.com/bta/forums/me...ID=21653#21653

"I said it previously...

Rather than have an opt-in/opt-out process, Bt should offer Webwise as a browser add-on - maybe a nice little toolbar - and people who want it can download it and agree to a EULA. All of the monitoring and data analysis could be done on the user's own PC. The application could then request adverts accordingly when webpages are accessed from Phorm's customers.
...."

I wonder if 80/20 have drawn some conclusions that Kent does not like?

16-05-2008, 01:30	#6697
mark777 Inactive Join Date: Mar 2008 Services: 0.4 Mbps BB + Phone Posts: 447	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Interesting to compare this from Simon D, 80/20 http://www.cableforum.co.uk/board/34...-post5603.html with this from BT forum. Peter N, 4.40pm, May 15 http://www.beta.bt.com/bta/forums/me...ID=21653#21653 "I said it previously... Rather than have an opt-in/opt-out process, Bt should offer Webwise as a browser add-on - maybe a nice little toolbar - and people who want it can download it and agree to a EULA. All of the monitoring and data analysis could be done on the user's own PC. The application could then request adverts accordingly when webpages are accessed from Phorm's customers. ...." I wonder if 80/20 have drawn some conclusions that Kent does not like?