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Old 14-05-2008, 22:01   #6621
Rchivist
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Wildie View Post
What I want to know is how they going to not profile my kids in or out they still mirror and profile but no ads.
I can confidently tell you that BT have ignored that question completely because I don't think they know the answer. They don't KNOW about your kids. They have no way of knowing who they are - you are just an account and some sub-accounts. They could announce a method linked to the BTYahoo Parental Controls, but they haven't - not sure whether it would work anyway.

Scenario one - a win98 computer which the whole family uses, one computer login/browser profile, different ISP mail or homepage logins. Hopeless - the kid could respond and opt-in, and you'd never know but everyone's browsing would be profiled, and ads targetted to everyone together.

Scenario two - an XP or Vista or MAC or Linux ? computer, different user accounts per family member, again - the kid could login on their own account and opt-in, they would all have their own user profiles and separate cookie lists, but the IP address would be common to everyone as would presumably the traffic routing. Even if primary account holder did NOT opt-in, presumably if someone else DID opt-in, everyones traffic from that IP address would be routed via the profiler? Depends on the exact opt-in solution adopted by BT which they aren't telling us so they don't have to answer those questions.

There are a shedload of detailed questions that need to be thrown at the ISP's once the actual Webwise model to be used, is announced - the first chance will be the model chosen for the trials - they will say they haven't decided on final implementation but they will still have to demonstrate that the trial itself avoids some of these questions particularly those involving minors.
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