Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Rchivist · 14-05-2008, 16:53

Well I did enjoy reading the annual 2007 Phorm report - some highlights for your delectation...

refers to the "exclusive agreements to adopt our online advertising platform" with BT, VM and TalkTalk (a statement not supported by subsequent evidence nor by statements of VM in particular),

refers to ICO pat on the back, (the pat on the back they think they had got, before the ICO rejected their opt-out model and said they had to be opt-IN),

refers to "extensive due diligence" (the "irrelevant to the UK" report by the somewhat tainted Ernst and Young, and also refers to the oft misdescribed PIA, (actually an interim privacy report, and a "late stage" PIA that hasn't been published yet - although it was due end of April), and despite the fact that all this "due diligence" did not suitably anticipate the many changes that would be required to their model to even begin to make it legal in UK/EU - hence all the retrofitting that has apparently been going on behind the scenes at BT. (BT - We are developing an alternative opt-in model...etc. etc.)

refers to implementation being "on track" when in fact it is seriously behind schedule as far as BT trials are concerned (it's so much more inconvenient when you have to tell people in advance about the trials instead of doing them secretly and illegally, and it is so tedious having to retrofit the technology to try and keep up with all those scaremongering privacy campaigners.)

refers to the fact that he is in discussion with "several other UK ISPs" and is in a trial phase with them. Names please? That will be an interesting claim to follow through.

refers to the denial that they store data, (despite the Phorm claim elsewhere in promotional interviews that they can use the information on what pages you viewed 3 days earlier).

My favourite Phorm articles and documents are always the one's where Kent Ertugrul is given a free hand - he really does love to spin.

14-05-2008, 16:53	#6600
Rchivist Inactive Join Date: Apr 2008 Posts: 831	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Well I did enjoy reading the annual 2007 Phorm report - some highlights for your delectation... refers to the "exclusive agreements to adopt our online advertising platform" with BT, VM and TalkTalk (a statement not supported by subsequent evidence nor by statements of VM in particular), refers to ICO pat on the back, (the pat on the back they think they had got, before the ICO rejected their opt-out model and said they had to be opt-IN), refers to "extensive due diligence" (the "irrelevant to the UK" report by the somewhat tainted Ernst and Young, and also refers to the oft misdescribed PIA, (actually an interim privacy report, and a "late stage" PIA that hasn't been published yet - although it was due end of April), and despite the fact that all this "due diligence" did not suitably anticipate the many changes that would be required to their model to even begin to make it legal in UK/EU - hence all the retrofitting that has apparently been going on behind the scenes at BT. (BT - We are developing an alternative opt-in model...etc. etc.) refers to implementation being "on track" when in fact it is seriously behind schedule as far as BT trials are concerned (it's so much more inconvenient when you have to tell people in advance about the trials instead of doing them secretly and illegally, and it is so tedious having to retrofit the technology to try and keep up with all those scaremongering privacy campaigners.) refers to the fact that he is in discussion with "several other UK ISPs" and is in a trial phase with them. Names please? That will be an interesting claim to follow through. refers to the denial that they store data, (despite the Phorm claim elsewhere in promotional interviews that they can use the information on what pages you viewed 3 days earlier). My favourite Phorm articles and documents are always the one's where Kent Ertugrul is given a free hand - he really does love to spin.