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Originally Posted by icsys

Don't get too excited...
...there has been an update to the blog.

Update: Virgin's spokesman says that there has "been no change" in Virgin's policy, which you can find at its Webwise page. That says

Virgin Media has signed a preliminary agreement with Phorm to understand in more detail how this technology works but we have not yet decided if it will be introduced.

Thats a good sign, leak limitation using standard PR speak. If they really wanted to deny the rumour then they could have used something other than the "party line".